World leader in products and solutions for residential kitchens and bathrooms, professional catering, coffee systems, public services and public/commercial services, Franke has always combined technological excellence with production quality, particularly corporate social responsibility, to respect the environment.
The relationship between reMedia and Franke Italia began in 2006. In a short period, the results obtained allow us to enter a direct relationship with Franke Group. The ongoing collaboration relationship is strongly marked by the idea that digital innovation is an integral part of the modernization process of an entrepreneurial reality’s, even more, so that of the industry’s most prestigious and significant Group.
The lasting and continuous sharing of information and experiences has allowed us to identify efficient solutions for the Group’s multiple needs, from a management nature to beyond.
Franke E-catalogue Collection 2017
The best way to tell an idea is to bring it to life. For this purpose, we developed an adequate sales support, focused on the user and user experience.
Immersive and interactive, the Franke e-catalogue allows the consumer to virtually experience multiple brand solutions, thanks to a multifaceted set of features that expand the product experience.
Ranging from the emotional involvement of videos and photos to the details of technical datasheets, the digital catalogue for iPad guides the user in the choice through engaging exploration flows.
Corporate Blog
The digital voice of the Group, the result of a detailed analysis of user behaviour flows.
A container processed and developed, aiming to create a B2C trust relationship through the publication of articles, which can arouse potential customers’ interest through a cross-cutting strategy.
The editorial project is designed to intercept more users by offering similar topics to the context of the products’ use and in line with the brand’s values: vanguard technology to design trends, to the evolution of ranges already iconic.
Not only cooking recipes and then, but stories and ideas related to different worlds: from design to the lifestyle, through technology and travel, told from time to time by an exceptional brand ambassador.
ONE PIM Platform
In all companies, every data is strategic. With management tools product sheets, it is possible to centralize product information and make them effectively available.
The ONE PIM platform created by Franke Group aims to optimize product management and sales processes for all divisions. It allows integrating multiple locations, doing more marketing, orchestrate each country’s control to enable it to their culture’s characteristics.
The information generated feeds all the Group’s websites in their correct languages, just as card catalogues, and blogs.
It is a complex project, open to further developments, such as creating products feed managed by the Google Merchant Center platform, to support Google Shopping campaigns and Dynamic Remarketing.
L'App Franke Museum
Where there is corporate culture, there is a story to tell. However, how to present the past with a look towards the future? Indeed, with an App.
App Franke Museum is what we have achieved when the 107 years of activity and in conjunction with the opening of an exhibition hall inside the Aarbug headquarters dedicated to the Group’s evolution.
Destinated for visitors and collaborators, App Franke Museum aims to generate a high engagement rate through videos, photos, and other multimedia elements. An interactive guide that offers to those who see, the opportunity to experience an immersive experience in the Franke world, crossing it at will to discover people and ideas, values and visions, challenges, and achievements.
L'App My Menu
Remote programming of an oven that can cook a full menu? That is how the Internet of Things project was born in 2012, bringing us together with Franke to develop the App MyMenu.
A state-of-the-art app included a cookbook containing the oven’s settings instructions, based on ingredients and servings. A social tool is also a social tool: once a personalized recipe was created, the user could share it on Facebook.
