With nearly 70 years of excellence in open-air hospitality, Union Lido stands as Italy's first 5-star campsite—a benchmark in the industry and a pioneer of innovation.
Our more than 20-year collaboration has allowed us to support Union Lido at every stage of its growth, culminating in its expanded offerings to provide even more comprehensive experiences for its guests with new destinations.
The primary objective of this project was to narrate Union Lido's evolution from a single campsite in Cavallino Treporti into a broader hospitality offering capable of delivering boundless vacation experiences.
In 2026, this vision will take full shape with the opening of a new campsite in Montegrotto Terme, embodying the concept of Neverending Camping. To achieve this, we focused on crafting a digital narrative that effectively communicates this vision, highlighting the distinctive features of each destination within a unified Union Lido identity.
A Cutting-Edge Technological Project
From a technological standpoint, our team adopted innovative solutions to ensure high performance and centralized content management:
Graphic Restyling and Mobile-First Design: The entire design was reimagined to represent Union Lido as a cohesive brand while emphasizing the details and offerings of each destination. The mobile-first approach caters to an increasingly smartphone-oriented audience while maintaining a full and efficient desktop experience.
Modern Technologies: The site was developed using Next.js and React, delivering speed, reliability, and a seamless user experience across all devices.
Storyblok as Headless CMS: We implemented a CMS platform to centralize content management, making it easily accessible for both the website and the mobile app. This approach optimized workflows, allowing the Union Lido team to quickly and intuitively update all destination and service information.
A New Look for the Website and Mobile App
The result is a digital platform that combines aesthetics and functionality:
Immersive Visual Experience: With the use of evocative images and videos, the platform conveys the beauty of each destination and the uniqueness of its accommodations.
Unified Yet Distinct Design: The design communicates a cohesive brand identity while celebrating the uniqueness of each destination.
User-Friendly Interface: Built to simplify navigation and encourage exploration of the various offerings and services across all destinations.
A Continued Commitment to the Future
Our work with Union Lido did not end with the launch of the new website and mobile app. We continue to collaborate to keep every digital touchpoint updated, effective, and aligned with the demands of a constantly evolving market.
Together with Union Lido, we look to the future, ready to tackle new digital challenges, innovate, and tell new stories.
